QR peer research

The QR peer research project used peer research to investigate young people’s offending behaviour, and provide feedback for future Queensland Rail marketing campaigns.

Twenty SpeakOut Trainees conducted the research. This involved a peer research questionnaire, peer interviews, brainstorming future Queensland Rail campaign ideas, and working with a SpeakOut Creative Designer to give feedback on Queensland Rail’s campaign direction.

The QR peer research project was conducted over six to eight weeks.