Challenge:

To take a great concept for an eco-conscious services and media company from an idea in a social entrepreneur’s head and turn it into a global brand.

Solution:

Where to start? Research, research and more research…

SpeakOut conducted a series of in-depth consultations with the company founder, company staff, existing (and generous) eco-conscious companies and brands, and the broader public.

SpeakOut then developed a strong logo that effectively communicated the essence of the company, Kyoto Planet, and was flexible enough to incorporate a range subsidiary ventures: Kyoto Foundation, Kyoto Media, Kyoto Mind, Kyoto Credit.

A range of visual imagery was then developed to complement the logo and was applied to a profile document that communicated the Kyoto Planet story and what the company was trying to achieve.

This document built the platform both for broader awareness but also informed the range of communication tools and materials that were then developed.

This included:

• advertising in prominent print media including the New York Times
• the development of a large-scale web portal
• the development and branding of a global competition to encourage creative ideas to address environmental challenges

Successful branding and global awareness has allowed Kyoto Planet to build momentum and awareness and drive opportunities for enterprising solutions to environmental challenges.