Challenge:

To create the means by which a National competition - to create, rate and showcase television ads that promote a better, fairer and more progressive Australia - could be conducted.


Solution:

SpeakOut Creative scoped, designed and built the Oz in 30 seconds interactive website which facilitated and supported the entire process of people submitting, viewing and voting on 30 second videos.

Built on a robust content management system the site required almost no support for external users.

More than 160 people submitted entries and over 130,000 unique votes were recorded.

The success of this project and high volume subscription to the site resulted in national exposure and the winning entry being screened on prime-time national television.